Expert Steven Taylor of LA on How to Market Yourself as a Real Estate Agent

In all my years as a real estate agent, probably the most important skill that you need to pick up is the ability to sell yourself as a real estate agent.  

It’s what separates the men from the boys, so to speak. You are ever only recognized as a professional real estate agent if people know you as someone who sells properties. As if selling real estate properties is easy in the first place! 

How to Market Yourself 

Marketing yourself to other people may sound intimidating, but I swear, it’s not as nerve-wracking as it once was. 

Back in the day, real estate marketers had to work on several different skills in order to get people to take notice of them. You have communication skills, negotiation skills, building contracts, and the works. You also need to know several people, such as contractors and the property owner who is commissioning you to sell their property. Today, most of those individuals are still important in building up your reputation, but thanks to technology, the ability to contact these people is now easier. 

I’m talking about social media and mobile phone technology. Nowadays, it’s easier to talk to people when you need to; all you need is their mobile number and you can make a call and get in touch with them. For social media, people have Facebook and Twitter accounts. The same can also be said with contractors and property owners, so if you’re unsure about a fact or information about a property you’re selling, you can easily get in touch with them. 

The Unique Ways to Market your Skills 

Marketing yourself can be easy if you know exactly what you are and where you’re good at. 

So for example, if you’re very good at presenting the property while in the property site itself, then you should take that advantage to use. People have different skillsets and your first job in order to market yourself properly is to determine what those skills are. 

Once you’re able to determine your skill set, then it’s time to get to work: 

• Create unusual partnerships with local businesses - Local partnerships can actually do wonders for your real estate business. This type of partnership is perfect for getting prospective clients and for marketing your skills out in the open. While building local partnerships is one thing, getting partnerships with businesses that are not always approached by real estate agents could be a huge advantage for you. Why not take the time to approach these companies and ask them for a partnership? 

• Holding a Contest - One of the best and easy ways to get people to know you is to hold or sponsor a contest. I know I did with the community in Los Angeles. After a contest or two, everyone in the community already knows my name. And the same can happen to you too if you take advantage of it. And it doesn’t have to be a big event; it can be anything, from a simple bingo night in the community or a local dinner in your community’s favorite restaurant. The possibilities are endless! 
• Becoming a Storyteller - It may seem like a boring subject, but telling your story to an endless audience online is also something that you can consider in selling off your skills as a real estate agent. Simply create a blog post online and you can start writing about the things you did and the things that you’re going to achieve. Sure, you and your blog may not gain as much attention at first, but with a little perseverance and some luck, people should recognize you and your story! 

Continue on Improving Yourself 

The road to success is long and full of sacrifices and surprises. But don’t give up! Keep on dreaming and improving until you’ve reached your goals. If you need to improve as a real estate agent first, then you can join seminars and meetings. If you want to learn more on how to market yourself, then take your time and learn from the best.  

I surely didn’t become a successful real estate agent in just one night. I also had to work hard for whatever success I am enjoying right now. My advice for all aspiring real estate agents out there is to treat your successes and failures with respect. Learn from your mistakes and celebrate your victories, one at a time. But most importantly, be confident when talking about yourself and the property that you’re trying to sell. Only then will your buyer treat you with the same amount of respect that you are giving him. Steven Taylor, LA 

Originally published at https://steventaylorlandlord.com on October 12, 2021.