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| Steven Taylor LA Kobe Bryant Mural |
Introduction
Steven
Taylor is a LA area real estate professional and community leader who has
completed over $500 million in transactions in the Southern California real
estate market. Today, we are going to talk about how to market your real estate
online.
In this day and age, gone were the days when
you need to bring in a huge amount of capital just to market your property.
Nowadays, you have Facebook, Twitter, Pinterest, and several other real estate
websites that can assist newbie real estate brokers in marketing their real
estate.
The only challenge here is that so many people
are also doing it. How do you make your marketing campaign fresh and unique
from the others?
Social Media Marketing
While the real estate market is still as huge
as it ever was, with social media marketing, real estate brokers also need to
develop their own style of marketing to get in new clients daily. Research from
the National Association of Realtors shows that about 92% of buyers use the
Internet to get information about real estate. Their research may include the
property that they want to buy, the owner of the said property, and the asking
price.
So if you don’t do your own marketing
strategy, then you’d already lost your source of income even before you can
start selling your property. Your potential buyers can just simply search for
property and buy it themselves!
Setting Yourself on Social
As an experienced real estate professional, Steven
Taylor, LA investor, makes sure that he has a strong social media presence
not just with his potential clients, but also with people who are inquiring
about the property he is selling. That should be your queue, right there.
Setting yourself up on social media should be
very easy. Start with Facebook, Twitter, Pinterest, Instagram, and even
Linkedin. Create your own profile, make sure you fill in all the necessary
information, and don’t forget to put in a nice profile picture too.
If your profile is up, it’s time to fluff up
your social media account. What Steven Taylor does is that he puts up pictures
of the property that he is about to sell or is currently selling.
In your case, take some photos of the property
that you’re selling and post them on Facebook or Instagram. If you’ve managed
to gain a lot of followers and friends, they’ll immediately get notified. And with
that in mind, you can start selling to your followers and page fans.
But it doesn’t always have to be business. You
can also pick some random shots of houses or just share amazing photos of
mansions and four-story properties that you would like to market in the future.
That way, you’ll gain more friends and followers for your social media page.
Social Sharing on Property Pages
Steven Taylor also makes sure to share his
social media profiles to property pages that he visits on the Internet. What this
does is that visitors on those property pages will click those social media
buttons that were installed.
But they will only do that if they like how
you sell the property. Remember, we
haven’t gotten to the part where you are actually selling your property, so
just chill and relax.
For now, establish your social media presence
first.
Creating a Killer Business Card
Even in this age of free information and data
sharing, the need for an impressive business card is still a requirement for professional
real estate brokers. If you want to save money, you can just find a really
nice format for a business card online and then have yours printed out.
However, you can also invest money in it by
seeking the services of a professional business card maker. Steven Taylor does
this and he also updates his business cards when needed.
Make Yourself Easy to Contact
You may have the best business cards and
you’ve already shared your social media profile and social sharing buttons on
every property site you know, but if people can’t reach you when they do need
your services, then all your marketing efforts have been in vain.
Make sure to do the following before you
attempt to start marketing your services:
●
Update your mobile phone and
office phone numbers on your business cards.
●
Keep your Facebook and Twitter
profiles active
●
Always check your social media
profiles for any inquiries coming from visitors
●
Always entertain questions,
especially when it has something to do with the property that you’re selling.
●
When scheduling online calls, make
sure that you’re ready for the call at least 5 minutes before the agreed hours.
●
Learn to plan ahead with your
schedules.
Summary
Finally, don’t treat your customers
differently. There are times when a real estate broker will prefer to talk to a
richer client compared to someone who has a moderate budget only because he/she
will get a bigger commission with the former.
Treat every customer with respect and they’ll
also do the same for you. It’s how Steven
Taylor does it and it’s how you should do it if you really want to become
the best real estate agent!
Originally
published at https://steventaylorlandlord.com on October 6,
2021.
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