Steven Taylor, LA investor, on Easy and Effective Real Estate Marketing Ideas

 

Steven Taylor LA Kobe Bryant Mural

Introduction

 

Steven Taylor is a LA area real estate professional and community leader who has completed over $500 million in transactions in the Southern California real estate market. Today, we are going to talk about how to market your real estate online.

 

In this day and age, gone were the days when you need to bring in a huge amount of capital just to market your property. Nowadays, you have Facebook, Twitter, Pinterest, and several other real estate websites that can assist newbie real estate brokers in marketing their real estate.

 

The only challenge here is that so many people are also doing it. How do you make your marketing campaign fresh and unique from the others?

Social Media Marketing

While the real estate market is still as huge as it ever was, with social media marketing, real estate brokers also need to develop their own style of marketing to get in new clients daily. Research from the National Association of Realtors shows that about 92% of buyers use the Internet to get information about real estate. Their research may include the property that they want to buy, the owner of the said property, and the asking price.

 

So if you don’t do your own marketing strategy, then you’d already lost your source of income even before you can start selling your property. Your potential buyers can just simply search for property and buy it themselves!

Setting Yourself on Social

As an experienced real estate professional, Steven Taylor, LA investor, makes sure that he has a strong social media presence not just with his potential clients, but also with people who are inquiring about the property he is selling. That should be your queue, right there.

 

Setting yourself up on social media should be very easy. Start with Facebook, Twitter, Pinterest, Instagram, and even Linkedin. Create your own profile, make sure you fill in all the necessary information, and don’t forget to put in a nice profile picture too.

 

If your profile is up, it’s time to fluff up your social media account. What Steven Taylor does is that he puts up pictures of the property that he is about to sell or is currently selling.

 

In your case, take some photos of the property that you’re selling and post them on Facebook or Instagram. If you’ve managed to gain a lot of followers and friends, they’ll immediately get notified. And with that in mind, you can start selling to your followers and page fans.  

 

But it doesn’t always have to be business. You can also pick some random shots of houses or just share amazing photos of mansions and four-story properties that you would like to market in the future. That way, you’ll gain more friends and followers for your social media page.

Social Sharing on Property Pages

 

Steven Taylor also makes sure to share his social media profiles to property pages that he visits on the Internet. What this does is that visitors on those property pages will click those social media buttons that were installed.

 

But they will only do that if they like how you sell the property.  Remember, we haven’t gotten to the part where you are actually selling your property, so just chill and relax.

 

For now, establish your social media presence first.

Creating a Killer Business Card

 

Even in this age of free information and data sharing, the need for an impressive business card is still a requirement for professional real estate brokers. If you want to save money, you can just find a really nice format for a business card online and then have yours printed out.

 

However, you can also invest money in it by seeking the services of a professional business card maker. Steven Taylor does this and he also updates his business cards when needed.

Make Yourself Easy to Contact

 

You may have the best business cards and you’ve already shared your social media profile and social sharing buttons on every property site you know, but if people can’t reach you when they do need your services, then all your marketing efforts have been in vain.

 

Make sure to do the following before you attempt to start marketing your services:

 

●     Update your mobile phone and office phone numbers on your business cards.

●     Keep your Facebook and Twitter profiles active

●     Always check your social media profiles for any inquiries coming from visitors

●     Always entertain questions, especially when it has something to do with the property that you’re selling.

●     When scheduling online calls, make sure that you’re ready for the call at least 5 minutes before the agreed hours.

●     Learn to plan ahead with your schedules.

Summary

Finally, don’t treat your customers differently. There are times when a real estate broker will prefer to talk to a richer client compared to someone who has a moderate budget only because he/she will get a bigger commission with the former.

 

Treat every customer with respect and they’ll also do the same for you. It’s how Steven Taylor does it and it’s how you should do it if you really want to become the best real estate agent!

 

 

Originally published at https://steventaylorlandlord.com on October 6, 2021.

Steven Taylor on how Los Angeles Real Estate Has Been Impacted by Covid-19

 

Los Angeles native Steven Taylor with wife Natalie

Los Angeles is now the national epicenter of the COVID-19 pandemic, and has been dealing with the Stay at Home order since March. The widespread impact of coronavirus has been profound, but how has Los Angeles real estate been impacted by COVID-19? While many expected the housing market to plummet, there has been a surprising twist: Los Angeles housing has actually been hot in recent months. Homes are selling fast, and real estate experts like LA native, Steven Taylor say credit is partly due to the coronavirus pandemic.

In the last few months, home sales rose 19% in Southern California. While many lower-income workers are unemployed and facing evictions, the pandemic has actually left higher-income employees in good financial standing. These middle to upper class residents are left in a good position to buy new homes, and the pandemic has only increased their motivation to do so.

Being stuck at home has been a major inconvenience to many Americans, including Los Angeles residents. A large number of families in LA live in multi-family housing units, or small one-story homes. Now that everyone is working from a home office, homeschooling their kids, and trying to stay sane, people are scrambling for more space. Lack of privacy and cramped quarters are motivators for families to sell their starter homes and move into larger houses as soon as they have an opportunity.

This burst in buyer motivation has put Los Angeles Real Estate in a good place, even as we approach the year-mark of the international pandemic. Markets are high, interests are low, and those who can afford to are taking advantage. Why would residents who are looking to upgrade stay in a tight apartment? According to Steven Taylor, Los Angeles native and real estate investor, home-purchase mortgages are up 25% from 2019. “When it comes to the LA residential real estate market, it’s as if the pandemic recession is a non-factor.”

Upper-class families aren’t the only group applying for home mortgages. Los Angeles is full of millennials who are shopping for homes for the first time. LA is a city of opportunity, and when it comes to success, age doesn’t discriminate. The tech, social media, and entertainment industries have put many young people in a position to invest in real estate. Young home buyers are scooping up properties fast. Zillow predicts that this could be the best year for residential housing sales since 2006.

On the other hand, commercial real estate has taken a hit since March. The majority of those who are still employed are now working from home, and office space rentals are steadily declining. The new normal has significantly decreased the demand for commercial real estate in Los Angeles. While this could be seen as a negative, it has also opened up opportunities for investors to transform spaces to create much needed affordable housing.

As we move into the spring, real estate investors will be keeping their eyes on the numbers. Will the LA housing market continue to soar? How will commercial real estate adapt to meet new demands? It is clear that COVID-19 has had an impact on Los Angeles real estate - the results may continue to be even more unpredictable than anyone expected.

 

Taylor Equities - What a First Time Landlord Needs to Know

 

Steven Taylor of Taylor Equities - What a First Time Landlord Needs to Know

Being a landlord can be a profitable and rewarding experience. As a landlord, you can build your wealth, utilize second properties you may already own, and run your own business. But, managing a property also requires extensive time and effort. Regardless if you are just leasing an extra property to a friend or family member, or running an entire apartment complex on your own, you need to be prepared. If you’re a first time landlord, take the time to thoroughly research the industry and you will be set up for success.

Here are five tips that first time landlords should keep in mind before renting out a property.

1. Examine your rental price range.

If you’re like most first time landlords, you’ve likely invested substantially into your property. You are also likely going to be dependent on the income the rent generates monthly in order to keep up with the mortgage. While your instinct may be to raise rents to increase your profits, you must first consider the rental market of your region. If you live in a popular area, you may be facing strong competition. As a first time landlord, you’ll want to ensure that your building is enticing to potential renters, while also keeping your expenses in mind.

2. Set clear expectations with tenants.

This may sound obvious, but you must make collecting rent on time a priority. Your property is your business, and without your primary source of revenue – rent – it will fail.  Be clear about your expectations when your tenants move in so there isn’t any confusion on policy. Let your residents know the rental due date, as well as how many days the grace period is for payments that are late. If rent is paid beyond the grace period, it is important to enforce penalty payments. Be sure to screen all potential tenants before they move in. By checking their rental history, asking for references from past landlords, and running their credit, you can help ensure that you rent your units to responsible residents.

3. Prepare yourself for vacancies.

If you have loss-of-income insurance, you may be protected from vacancies during a disaster or other external damage to your property.  But if you have vacant units simply due to low demand or high rents, you’ll be out of luck. Always have money saved that can be used to pay the mortgage on your property during times without tenants. If this is a frequent issue, it may be time to consider lowering the rent.

4. Become a master at record-keeping.

Owning a rental property can be helpful when tax season comes around. But to enjoy the tax benefits that come with being a landlord, you will need to have detailed expense records in order to defend your write-offs. These records will benefit you in other arenas as well – when you know where your money is going, you can accurately assess how your business is doing. Keeping detailed records of the conditions of your property, including damages, alterations, and other changing wear and tear, will help you in the long run. The key is to create good record-keeping systems, whether you track expenses and notes on your own, or use and online tracking program.

5. As a First Time Landlord, get help when you need it.

If you are overwhelmed by the work required to be a landlord, you may want to consider hiring a property manager. A property manager can take many responsibilities off your plate. Many first time landlords hire a property manager as they grow their portfolio and begin renting multiple properties. You should consider the cut to your profits, but also consider the time and energy you will save. If you can afford a property manager, you may be able to focus your time on other streams of income or expanding. – Steven Taylor, Taylor Equities

Article originally appeared https://steventaylorlandlord.com/what-a-first-time-landlord-needs-to-know/  

Steven Taylor of Taylor Equities on How to Get Started in Real Estate Investing

Steven Taylor of Taylor Equities on How to Get Started in Real Estate Investing 

If you’re interested in becoming a real estate investor, according to Steven Taylor of Taylor Equities, developing a solid understanding of the real estate industry is the best place to start. Like other investment strategies, it is possible to make a profit from a deal, purely based on luck. But, you don’t want to get off on a technicality in business. Long term growth doesn’t happen from one lucky deal. It happens with thorough understanding and extensive knowledge or the market you are working in, along with hard work and dedication.

To successfully get involved in real estate investing, the first step is to do your research. Build your knowledge of the market, the rules of the game, and what has worked in the past. Real estate can return high profits, but before you start purchasing properties, you will have to do the work.

Below, I’ve included a few areas of real estate that I recommend you research before getting started in real estate investing. If these concepts feel beyond your reach, start with reaching out to an expert or mentor who can point you in the right direction.

Understand how to evaluate a property.

The first aspect of real estate investing you should understand is how to evaluate a potential property. Before getting started in real estate, study evaluation methods for acquiring units, buildings, and property. As you build your portfolio, it will be essential that you only add assets that will be beneficial to your big picture goals. You may find that a flashy, exciting property, or a cool fixer-upper may not be worth your time after you properly evaluate it. There are many resources for learning how to inspect units, research potential neighborhoods, consider zoning, and integrate comparative market analysis into your strategy. The goal here is to confidently determine every property’s potential for profit before making purchases. 

Learn how your profit can be affected.

Before getting started in real estate investing, you should make yourself aware of the different ways your profit can be affected. There are several types of cash flow that can change your profit. The most common technique to create cash flow is “flipping.” With this method, real estate investors fix up a building or other property to later resell at an increased price. But, even in this case, other factors will ultimately affect your cash flow, such as your income, how much you pay in taxes, what type of tenants you have, and your vacancies. To understand real estate investing, you must first understand the many ways that your cash flow could be affected.

Build your understanding of mortgages.

In order to have a real grasp on real estate investing, it is necessary that you understand the variety of mortgages available. Before you get started, sit down and research the different types of mortgages, and study the pro’s and con’s of each. This will help ensure that you participate in a deal that will secure your investment. Many new investors don’t spend enough time shopping for the best mortgage, and end up with an interest rate that will not benefit them in the long run. Watch out for mortgage deals that sound too good. If a deal feels unrealistic, get a second opinion. Real estate is a business that isn’t going anywhere.  As Taylor Equities founder Steven Taylor  knows, there should be no rush to jump in. If you learn as much as you can first, you can get started in real estate investing with an advantage.

Steven Taylor - Why I Started Taylor Equities

Steven Taylor of Taylor Equities with his family at the Walk to End Alzheimer's

As an established real estate professional in Los Angeles, I am often asked by young entrepreneurs how I got my start. Starting my own company was a journey, but now I have years of experience working in the California market, with over $500 million in real estate transactions under my belt. I hope sharing my experience of why I started Taylor Equities, and what it has been like running my own family business, can inspire other young professionals entering the market.

My journey to starting Taylor Equities began just out of college. After graduating from the University of California Santa Barbara, I decided to move back to Los Angeles. At the time, I didn’t have any money, and I wasn’t sure what I wanted to do. I began considering industries in which I could get started without any capital. A member of my family who I looked up to suggested real estate may be a good place for me to start. Hoping to establish myself, I set out to find my first job as a real estate broker. 

On my search to becomea broker, I knew it was important for me not only to find a job, but to find a mentor who I could align myself with. After considering my options, I was lucky to receive offers from several different big companies. In one of these meetings, I met David at Daum. I knew immediately that he would have a huge influence on my career. It was clear that he was a professional with much to teach me -- but also that he cared about me as a person. I started working with him in industrial real estate, and we ultimately ended buying property together and becoming partners. Having a mentor to guide me in my development as an entrepreneur was an essential part of my early career. We remain friends to this day.

I entered the industry as a competitive and eager young broker. In addition to my mentorship, my drive and passion helped me excel early in my career. At only 24 years old, I purchased my first real estate property. In just a few days, I was able to flipit, sell it, and make a large profit. The fact that I was able to pull this off, with very little industry experience, was a miracle. It was in honor of this first deal that I named my company Ness Holdings. “Ness” means “miracle” in Hebrew. That initial flip was the miracle that gave me the profit to start my first company.

In 2008, I was proud to establish Ness Holdings Inc., a private equity real estate investment fund. After spending some years as a broker, I decided to transition to the principle side of the business. I was able to raise a fund, and after I sold out, I started buying on my own.

As I was working in the industry and beginning to grow my family, I learned that I was navigating two worlds. Both parts of my life require extensive care, time, and energy, and never wanted to sacrifice one for the other. I strove to be present with my family when I was at home, and present in my work when I was at the office. Reaching the goal of starting my own family office helped me achieve balance between a successful career and a family life.

Taylor Equities, my family-run business, was established in 2013. We acquire value-add multi-family properties. To this day, I still personally manage the portfolio, and I am responsible for all major operational and investment activity. While I am proud of many of my accomplishments, reaching that personal goal and starting Taylor Equities will always be one of my greatest achievements. -Steven Taylor

Steven Taylor of Taylor Equities on Why it’s Important to Remain Calm in Business When Others Are Panicking

Steven Taylor of Taylor Equities - Calm during Panic

Article original appeared on https://steventaylorla.kinja.com/taylor-equities-founder-steven-taylor-on-why-it-s-imp-1842967928?rev=1587414398011 

In the era of COVID-19, many people are panicking. Nationwide, prevention measures such as shutdowns and quarantines have Americans living with the unknown. When faced with the unfamiliar, the common first reaction is to panic. As a business owner, it is important to remain calm while keeping your employees safe. While panic is a natural reaction to a crisis, panicking won’t save your business. To get through this dark time, we must remain calm and work together.

Why it’s important to remain calm in business when others are panicking:

Panic affects your ability to process new information

When in a state of panic, a person is set into “fight or flight” mode. In this state, our brains fight to process the best way to survive, which can affect our ability to process new information. Our ability to properly evaluate any news that we see, read, or hear can be disrupted. It is essential during this time that you keep a clear head in order to make proper decisions for your family and your business. It can feel difficult not to panic, but it is necessary to stay calm to keep your employees safe.

Panic affects your ability to develop a survival strategy

If your industry is still running during the pandemic, panic can also affect your ability to make every day business decisions. While many of us are working from home now, we still must continue with our companies. As you move forward, your best bet is to address new information in a calm manner and make one decision at a time.

Often left out of the commonly known “fight or flight” scenario is “freeze.” In the wild, panic can also cause animals to freeze up and not move at all. In business, freezing and making no decision can often be worse than making a poor decision. For this reason, panic mode is the last place you want to be in a bad situation. If you stay calm, you won’t freeze, and you can begin to make decisions to keep you and your company safe and running.

As a business owner, it is also your responsibility to keep your employees calm during a crisis. Panic is contagious, so it is important to be united as a group. Here are a few ways you can keep your employees calm, whether you are still in a workplace or working separately from home. Continue Reading